What is IMPACT2022?

BACKGROUND

The IMPACT Conference is an annual event organised with the aim to strengthen the impact of research on hospitality and tourism on the industry and society at large.

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THEME: EMBRACING THE NEW NORMAL

The world has seen how the COVID-19 pandemic brought an unprecedented halt to the global hospitality and tourism industry and how it impacted everyday life. With social distancing and travel restrictions in place, travel standards and industry operation have been under constant scrutiny. In response to these challenges, industry practitioners have been evolving with the times to embrace the new normal by spending tremendous efforts in creating new ways of conducting business which is gaming changing.

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Organised by the School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) and its Hospitality and Tourism Research Centre together with STR, IMPACT2022 is committed to bridging the gap between academia and industry practice and thereby exerting a positive impact on hospitality and tourism communities. Taking the theme of "Embracing the New Normal", this year's conference will be held hybrid on 18 November at SHTM in Hong Kong.

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AIM OF THE CONFERENCE 

IMPACT2022 provides an ideal platform on which industry executives, government officials and academics are brought together to discuss global industry trends, exchange ideas, explore creative pathways and develop strategic frameworks towards sustainable practices and the reactivation of the industry.

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WHO SHOULD ATTEND AND WHY? 

IMPACT2022 will feature a number of renowned industry and academic speakers with considerable experiences in contingency planning and recovery forecasting. Whereas many other conferences target practitioners and academics separately, IMPACT2022 will bring industry executives and academics together to discuss and debate future developments of the field from different perspectives to develop the best recovering strategies for crisis-hit sectors of the hospitality and tourism industry. The participants will share their views on the latest industry trends and prospects and propose solutions to the problems currently faced by the industry.​

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This conference will be relevant to those from the following sectors:

• Retail

• Travel

• Hotels

• Restaurants

• Attractions