WELCOME TO IMPACT2022
Dean and Chair Professor
Walter & Wendy Kwok Family Foundation Professor in
International Hospitality Management
School of Hotel and Tourism Management
The Hong Kong Polytechnic University
Senior VP of Research
& Founding Director
the STR SHARE Center
We take great pleasure to invite you to participate in the IMPACT2022 Conference, which will take place at Hotel ICON in Hong Kong on 18 November 2022.
For more than two years, the world has seen how the COVID-19 pandemic brought an unprecedented halt to the global hospitality and tourism industry and how it impacted everyday life. With social distancing and travel restrictions in place, travel standards and industry operations have been under constant scrutiny. In response to these challenges, industry practitioners have been evolving with the times to embrace the new normal by putting tremendous efforts in creating new ways of conducting business which is gaming changing.
Taking the theme of “Embracing the New Normal”, IMPACT2022 provides an ideal platform on which industry executives, government officials and academics are brought together to discuss global industry trends, explore creative pathways and develop strategic frameworks towards sustainable practices and the revitalisation of the industry.
Co-organised by the School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University and its Hospitality and Tourism Research Centre together with STR, IMPACT2022 is committed to bridging the gap between academia and industry practice and thereby exerting a positive impact on the hospitality and tourism community.
IMPACT2022 is being run by a group of SHTM undergraduate students from the Special Events Class. These talented students have formed an organising committee to manage the conference and put in place an enriching programme for our delegates from around the world, ensuring you an experience unlike any other.
We look forward to welcoming you to the conference and to Hong Kong!